| "To me Hear Cards are something I do every month as a necessity because I know it generates business and income for the practice. It's not a quick fix like an Open House but a long term investment like compound interest that grows over time." Marc R. Trychel, Au.D. Office: Leesburg, Clermont & Apopka, Florida |
"Here is the most important direct mail tip: REPETITION." |
AUDIOLOGISTS: Medical Professional Referral Cards & Patient Retention Cards
MEDICAL PROFESSIONAL REFERRAL CARDS
the greatest opportunity to maintain and grow your audiology practice
Did you know?
A whopping 47% of new patients originate from Medical Professional Referrals!
Medical Professional Referral cards are beautiful full-color contact cards, customized & branded with YOUR business information and logo (not the hearing aid company's), designed to give you exclusive monthly contact with your local physicians (PCPs) for just pennies a contact! They are designed specifically for the private practice audiologist, and are the most economical way to put your name and logo (brand) in front of your local PCPs each and every month.
Don't be fooled by their simplicity.
It's the simplicity, consistancy AND redundancy that makes our cards work. A consistent, persistent fully customized (branded) reminder of who you are and what you do keeps YOU fresh in the PCPs mind. When a referral is needed they instinctively know where to go without a second thought. There is no "out of sight, out of mind" for Hear Card subscribers!
A fresh contact to each local physician each and every month keeps your audiology practice fresh in their minds.
| For PCP's... | | | For Existing Patients... |
| Hear Cards | | VestibCards | |
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A Bit About Marketing to Local Primary Care Physicians:
Marketing to primary care physicians is a largely overlooked strategy that actually has a HUGE potential for Return on Investment (ROI).
Research shows that 47% of new patients coming into dispensing practices today are referred by medical professionals. 47%! This means that Physician Referral Marketing is critical to your practice’s success!
Medical Professional Referral cards will show a net GAIN in your physician referral base AND help you MAINTAIN your current physician referral base. If you don't market your audiology practice to your local PCPs someone else is or soon will.
The key is consistent and persistent contact, combined with a strong pro-private practice audiologist message.
What could just a few new referral sources be worth to your audiology practice?
Medical Professional Referral cards really work!
One Florida private practice audiologist has reported NINE new referral sources this year (2008) due to Hear Cards alone! NINE! (Update: As of 06/16/09 the number is now 13!) Consistency over time is key!
Referral cards are offered exclusively in each market.
Please note that to assure effectiveness only one audiology practice in any given market can utilize Hear Cards or VestibCards which are offered on a first come, first served basis. Be the first to lock up your area.
Since Patient Retention Cards are sent to your own practice data base, they are offered to any practice.
Using the provider information through the image-links below ensures that you are reaching all the PCP physicians in your area.
Links are listed in order of ease of finding information.
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| United Healthcare | Humana | Blue Cross Blue Shield | Medicare |
(The simplest way to find older adult population-serving PCP's is through MEDICARE. )